Restaurant & Cafe Brand Identity Concept

A sample brand identity concept for a restaurant or cafe: logo, colour palette, fonts, menu card and social media profile design.

Branding & Logo

This is a sample concept prepared by Web Orbit to show how we build a brand identity for a restaurant or cafe. It is not a live client project.

A good identity makes the place easy to recognise on a signboard, a menu card, a Zomato or Google listing and a social media profile. The concept starts with a short discussion about the food, the customers and the feeling the owner wants, and then moves to design.

What a brand pack like this normally includes: a primary logo and a simple version for small sizes, a colour palette, two fonts, a menu card layout, a visiting card, a social media profile picture and cover, and a one-page guide so every future design looks consistent.

All files are handed over in formats ready for printing and for the web.